How do you know where to start when you do your own B2B marketing?

December 3, 2020
by Charlie

How do you know where to start when doing your own marketing? 

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“Find a way to make marketing fun for you so that it doesn’t seem like a chore”


Key Takeaways:

  • The more curious you are – the earlier and more effective your marketing will be
  • If you can find a way to make marketing fun for you, it will seem less like a chore and your target prospects will respond more positively to what you communicate.
  • 4 key challenges when it comes to focussing on marketing:
    • No time
    • No budget
    • No plan or strategy behind the tactics
    • Not sure where to start
  • Apply the OTTER Framework to reduce overwhelm and help you focus:
    • O – Set clear objectives in line with your business goals
    • T – Understand what tools, assets and resources you need to achieve your objectives and what you have already that you can leverage.
    • T – Identify gaps in your knowledge and expertise and look at what training you might need to do what you need to do.
    • E – Align your expectations wtih everyone involved including your own expectations of yourself. Set yourself up for success and set a Good, Better and Best outcome that ensures you won’t be dissapointed but you will also challenge yourself too.
    • R – Review and reflect on what you’re doing regularly so you know what to start doing, stop doing, continue doing and optimise. 

There is no cookie-cutter approach to marketing so it’s important you explore options and find what will work for you and your business. 



Mentioned Links and References:

Marketing Goal Setting and Planning Workshop – 16th December 2020 – Save your spot here

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