Master your Marketing Plan

There’s a reason marketers bang on about customer profiling and buyer personas….it’s really important and really helps you focus your time and energy. In this module I’m going to make it really easy for you – we’re going to dive into who your ideal clients are (and who they aren’t) and what key messages you need to share with them to make them curious and keep them engaged. We’re going to keep things simple and effective so that you can create a marketing plan that actually helps you attract and convert new customers. 

Every business needs one! In this module you’ll map out your very own, one-page Commercial Operating System so that you can see how all the pieces of your sales and marketing puzzle fit together. Even if you hate systems and processes, this will help you focus your efforts on doing the RIGHT things. It will show you your gaps, opportunities, what’s working and what’s not working so you know what to work on for maximum return. There’s no point investing money and time in generating leads if you can’t convert them…or keep their curiosity alive if they aren’t in a position to buy straight away. If you want to be more organised and efficient – this module will SAVE you so much time, energy and frustration. 

In this module you’ll get to know the OTTER, my super simple 5-step process for creating a marketing plan. We’ll dive into your objectives (what you want to get from your marketing efforts), the tools you need to achieve them, your expectations of yourself and others. You’ll also draw upon past learnings around what’s worked well and what’s not worked so that you can build on past experience and investment. This is a 12-week planning tool which can be repeated each quarter. 12-week marketing plans are really good to keep you focussed, interested and also enable you to nip things in the bud if they aren’t working before you end up down a big rabbit hole. The more you use OTTER the easier it will get and the more you’ll get from it. 

One of the biggest reasons a lot of marketing strategies and plans fail is because the tasks and activities are either not mapped out into a timeline at all OR they are too open-ended and not specific enough. For example – how often have you looked at a marketing to do list that includes things like ‘write blog, publish 3 x LinkedIn posts, Social Media, Create video etc… In this module we’re going to get SUPER SPECIFIC as to what you need to do and when so you’re not left overwhelmed and you have a clear plan of action that fits into your schedule and doesn’t leave you overwhelmed. 

NOTE: You’re going to create a very specific and achievable 12-week Marketing Plan that can be optimised and repeated each Quarter of the year. When you work with a 12-Week plan you can often get 12-months worth of marketing done in just 3. You’re more productive, more accountable and more efficient. This way of planning was an absolute game changer for me when I worked as a one-person marketing team, when I led a marketing team of 4 and also as an entrepreneur doing it all myself.