The Marketing Ascent Program
Are you a ‘one person’ marketing team working in a technical industry
and want more customers from your marketing efforts?
It’s tough to be successful when you’re working on your own with limited resources…
Do you ever feel like you are winging it or making it up as you go along when it comes to marketing?
Do you have a clear plan and KPI’s to work with so you can demonstrate the value of the marketing function of the business?
Do you sometimes find yourself getting distracted with other things and losing focus on the activities that are going to generate leads, sales and new customers?
A Message for the Marketer
A Message for the Business Leader
MOST SOLO MARKETERS ARE EXPECTED TO HIT THE GROUND RUNNING, SET THE STRATEGY, DELIVER IT AND REPORT AGAINST IT – this is virtually impossible without support and guidance
A LOT OF SOLO MARKETERS ARE AMBITIOUS, KEEN TO DO A GOOD JOB BUT DON’T ALWAYS HAVE THE RIGHT EXPERIENCE AND SUPPORT TO MEET THE EXPECTATIONS OF THE BUSINESS
THERE’S A BIG EXPECTATION ON THE BUSINESS OWNER WITH ONLY ONE MARKETER IN THE COMPANY WHICH CAN SOMETIMES SOAK UP A LOT OF TIME WHICH ISN’T ALWAYS AVAILABLE
SOUND FAMILIAR?
WHAT IF THERE was a program to help you get more results from your marketing efforts without having to hire a full time cmo?
Increase your focus on marketing with:
Weekly check-in's to report on progress and share winsso that we can keep moving forwards towards your goals
A library of Processes, Frameworks, Checklists and Toolsto help you get more results from what you're doing
A supportive group to work through challenges and bounce ideasaround with so you don't feel alone with what you're working on
A trusted mentor with 15+ years experienceworking in the science, tech and engineering spaceto help you succeed and grow your marketing capability
A confident leadership teamthat will see results as you deliver them and not have to worry about what's going on in the marketing department
The marketing ascent is a 12-week mentoring and support program for ‘one person’ marketing teams working in a science, tech or engineering company.
It comes with with tailored support, accountability, and process to keep you focused on the right marketing tasks for your business right now.
Develop the skills and confidence to make better decisions, increase your focus and generate more leads and customers for your business
What to expect from the Marketing Ascent Program?
1/2 Day Marketing Planning Session where you’ll create a 12-week marketing plan, identify KPIs and Metrics and gain clarity on your marketing channels and areas of focus.
Weekly Mentoring Session where you’ll have the opportunity to work through any bottlenecks or challenges and get support to help you move forwards with your priorities.
Remote access to Charlie and the other members of the program via a private online portal.
Access to tools, frameworks, checklists and worksheets to help you build confidence and capability in your marketing function.
Weekly reporting opportunities for you to report against agreed KPI’s, track progress, maintain focus and keep moving forwards.
A system and structure to present back to the company that will show marketing deliverables and progress against targets.
12-Week Program Investment: £1,500 plus VAT
hear what some of our clients have to say:
Klara Fisken
Marketing Manager
By joining Charlie’s program I have a platform to bounce ideas off when I was stuck at certain points in projects. I have managed to focus my ideas into a structured annual and quarterly marketing plans, with thought-out actions to aid my company to successfully achieve its business goals. I studied life science disciplines and joined a company as their sole marketing & business development department at the beginning of my career and the group support has helped me a lot.
Tony Brooks
Leadership Psychologist and Speaker
Charlie is always honest, supportive and helpful and genuinely wants to help her clients get the very best out of their investment with her. If you want the right support with LinkedIn or B2B Marketing in general, go straight to Charlie!
Misch Fretwell
The Customer Chatterbox
I joined Charlie’s Curious Marketing Club as a founding member and have found the masterclasses, introduction to LinkedIn and planning sessions so helpful. I’ve paid 10 times more for business support in the past that didn’t give that much back but Charlie’s structured and personable approach to training has been far more valuable than other things I’ve tried. The masterclasses give great insight into areas I don’t often see spoken about and it’s always good to have a plan to follow as I find it difficult to get them done without accountability.
STEP 1:
Complete the application form
Apply here >
STEP 2:
Make sure this program will be a good fit
Book a call with Charlie >
STEP 3:
Start to see an increase in focus, confidence and results
In 12 weeks or less
Frequently asked questions:
Who’s this program for?
The Marketing Ascent Program is for ‘one person’ marketing teams working in a science, tech or engineering company.
How long is the Marketing Ascent program?
The program runs for 12 weeks at a time
When does the program start and how long is each session?
The first Marketing Ascent program will begin on Tuesday 3rd May 2022 and run until Friday 22nd July 2022 (12 weeks)
We will kick off with a 3-hour marketing planning session and then each week we will meet on a Wednesday and a Friday for 60 minutes
The program will end with a 2-hour review session to celebrate targets that have been hit and review any that have been missed so that we can take the learnings into the next quarter.
What type of results can I expect?
As well all know marketing isn’t an overnight success and it can take time to build so the answer to this question is – it depends.
If you have been in business for a while and already have marketing assets to work with then you can expect results sooner than if you were starting from scratch.
You can expect to see an increase in focus and confidence meaning you’ll get more marketing deliverables; an increase in leads, market visibility and marketing assets that will drive long term growth.
I don’t have a marketing plan – is this for me?
ABSOLUTELY! the program will begin with a marketing planning session so you don’t need to worry about that.
NOTE: You do need to have clarity around who your ideal client is and your target market before starting this program – if not I recommend scheduling a one-to-one session in with Charlie to get this sorted first. Book a call to discuss here
How many people will be in the group?
The group will be no more than 10 people to ensure each person get’s the right amount of time and focus for them.
