Leverage LinkedIn B2B Marketing forto attract more leads and sales

December 17, 2020
by Charlie
B2B LinkedIn Training
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“There’s no one-size-fits-all approach to using LinkedIn but there is a framework you can follow”

 

Key Takeaways:

 

Mindset shifts

  • Think of LinkedIn as a Social Network instead of Social Media
  • Marathon not a sprint
  • Behave online as you would do in person

Your Marketing Master Key is an asset which outlines:

  • Who your target audience is
  • Customer profiles of the people you need to start conversations with
  • What makes you different to your competition and others in your market
  • The key problems your products/services solve for your customers
  • The next step you want your prospects to take when they are curious to find out more

If you’re using LinkedIn without your marketing key then you’ll end up using it tactically rather than strategically and will limit the opportunities you can gain from it

A step-by-step process for using LinkedIn to find sales

Once you’ve optimised your profile and you know you’ve got an asset that will drive business towards you instead of away from you it’s then time to implement this 4-step framework and that involves:

  1. Seeking out your ideal customers and people you want in your network
  2. Engaging with them
  3. Connecting with them and
  4. Publishing your own unique content

If you’d like to find out how to get more out of LinkedIn for your business then book a free call with me here – I have various options depending on your goals for both teams and individuals.

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