Jonathan Thirkill – Launching a tech start-up whilst working full time
“If you build it they won’t come – you have to market your product”
Boostify started as a hobby – let’s develop some software to solve a problem at work
Marketing has been a big focus for us and we’ve chosen more cost effective methods that have a bigger impact including PR which has worked very well for us
Marketing is all about starting conversations – if you’re building something new and different you have to get it in front of people
Start by marketing your MVP first and keep talking to people about it
If you build it they will come is a myth
PR has worked well for us and we know this because we have to speak to all of our prospects before they invest and they tell us they found us as a result of reading a PR piece
Events have been another successful marketing strategy and we put in a lot of effort. We put together battery packs to give away to people at the event and we went through and charged each one individually – we knew everyone there would have a phone and that battery life is a challenge so this would be something that people would actually use
Always be prepared when you go to an event to make them work for youYou’ve got to make an impression digitally as well as physically
Be relevant online and tell stories about why you’re doing what you’re doing and what you’re working to solve
If you build it they don’t come – you have to market your business.
Mentioned Links and References:
BOOSTIFY Website – www.boostify.co.uk
About Jonathan Thirkill:
Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises his UK-built technological platform to enable brands to collect in-depth data insights and segment website visitors, in order to customise messaging and aid conversation.
Follow Jonathan on Twitter and connect on LinkedIn.