Jonathan Thirkill – Launching a tech start-up whilst working full time
“If you build it they won’t come – you have to market your product”
Key Takeaways
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Boostify started as a hobby – let’s develop some software to solve a problem at work
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Marketing has been a big focus for us and we’ve chosen more cost effective methods that have a bigger impact including PR which has worked very well for us
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Marketing is all about starting conversations – if you’re building something new and different you have to get it in front of people
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Start by marketing your MVP first and keep talking to people about it
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If you build it they will come is a myth
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PR has worked well for us and we know this because we have to speak to all of our prospects before they invest and they tell us they found us as a result of reading a PR piece
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Events have been another successful marketing strategy and we put in a lot of effort. We put together battery packs to give away to people at the event and we went through and charged each one individually – we knew everyone there would have a phone and that battery life is a challenge so this would be something that people would actually use
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Always be prepared when you go to an event to make them work for youYou’ve got to make an impression digitally as well as physically
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Be relevant online and tell stories about why you’re doing what you’re doing and what you’re working to solve
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If you build it they don’t come – you have to market your business.
Mentioned Links and References:
LinkedIn:https://www.linkedin.com/in/jonathan-thirkill-769b9b9/
BOOSTIFY Website – www.boostify.co.uk
About Jonathan Thirkill:
Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises his UK-built technological platform to enable brands to collect in-depth data insights and segment website visitors, in order to customise messaging and aid conversation.
Follow Jonathan on Twitter and connect on LinkedIn.
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