Welcome to day 3 of the challenge!
I know it’s a Sunday and not a working day, however I did tell you this was a 7-day challenge so it would be a bit daft of me not to give you something to do or at least think about for each of the 7 days right?! 🙂 I also hope you are enjoying your weekend and doing something for you and not just working.
Anyway, today’s challenge is more of a thinking challenge (still very important though!)
I want you to think about – and ideally decide – who is the ONE person you’re going to target for the next 5 days? Is it your ideal client, a potential investor, a journalist or editor you want to target for some media coverage, a potential new candidate for a role you’re recruiting for?
Do you remember the one thing I wanted you to take away from the webinar?
When you speak to everyone you actually end up speaking to no one.
So for the next 5 days you’re going to be much more specific and targeted about who you aim your content at in order to stand out and truly be heard by the people that you want to hear you.
For example – if you’re keen to attract new clients using LinkedIn and you have a local business then you might have more luck (and higher quality leads) if you talked about the region or area you are targeting in your content. It would be a bit inefficient to attract the interest of someone far away that you couldn’t serve right?!
So this is your first task – get a clear idea in your mind about the ONE person (not group of people) that you’re going to aim your content at.
Your second talk is to think about what you want to be KNOWN for or REMEMBERED for and write down a few ideas.
Here’s another example to explain – I’ve seen a few people post very negative or grumpy comments and posts on LinkedIn – I’m pretty certain that these people don’t want to be known for being grumpy or negative all the time however this is the impression they are leaving on the people that see their content and this is what they will be REMEMBERED for as time moves forwards. The same goes for knowledge and expertise – do you want to be known as being an expert or specialist in your field or someone more generic or broad?
Can you think of anyone you’ve seen post on LinkedIn that’s got a generic or broad experience and doesn’t specialise? I’m guessing not as people that come across as generic aren’t remembered as much as people that are specific and targeted.
So this is your second task as this is important for your long term success on LinkedIn – what do YOU want to be KNOWN for. Write it down if you can and pin it somewhere obvious! It will help I promise! Also if you can please post what you’ve decided in the group I can support you and hold you accountable too! I’ve created a new conversation in the group for you to comment on too.
If you’d like some help or support on this please post your questions in the group and I’ll get back to you!
See you in the group!