Helping entrepreneurs to stand out, scale-up and make a dent in the universe with Daniel Priestley

“You’re only going to be successful based upon your own mountain of value, you’re never going to succeed chasing someone else’s mountain”

Key Takeaways

• When you first get started in business you need to tackle CAOS (Stages 1-4) Concept Audience Offer Sales.
• Nothing great happens in isolation – business is a team sport. The earlier you can recognise this the better.
• Starting a business is like robbing a bank. Order some pizzas, sit down in a basement, and work out who would work best in what role and problem-solving. When you think you can get away with it you’re onto something.
• Get smart people in a room together and tackle the problems together.
• Hire good people first and then assign the roles.
• One of the easiest ways to start a business is to run a little campaign – see what you can achieve in 3 months and see how you go.
• US presidential campaigns are really good things to watch to come up with creative marketing campaigns. Two people fighting for power using every trick in the book to win. As a marketer, it’s good to pay attention to what they did that helped them win.
• Obama won social media marketing and engagement and Trump won he used data analytics and hyper-targeted marketing – this made me update the book Oversubscribed because we’re now in a different era of marketing.
• The new style of marketing is to come up with thousands of ideas, throw them at your audience and see what sticks – test headlines and concepts. This way you can tell what types of people are responding to what types of things so you can understand demographics better.
• Marketing is part creativity, part science – if you don’t like marketing it means you haven’t delved deep enough into it. There’s something for everyone. It’s not about just shouting about yourself – it’s great fun.
• Marketing is the ability to take an idea and get it moving through a population
• The vision of Dent is to create entrepreneurs to solve meaningful problems at scale.
• Your legacy is your last double – your last double is the thing that exceeds the value of everything you’ve done up to that point and this will be the biggest impact you’ll ever make.
• when you don’t have purpose, vision, and mission at the heart of your business you get too obsessed with what you do, this makes it harder to adapt and pivot at times of change. When you think about your overall purpose you find alternative ways to achieve it.

• B1G1 is such an elegant system that really makes a difference – find out more www.b1g1.com
• There are many ways you can embed B1G1 into your business. Dent Global hides 17 giving impacts throughout their journey so that when they go through the accelerators they can ‘unlock’ impacts as they work through the programme.
• Globally Dent has raised £500,000 that they have given/raised but this is not enough – we need to do more.
• Do something that makes a better world so that when your kids ask you if you’ve done something to improve the planet/world you can say yes.
• Instead of create a huge business so that you can become a philanthropist and give it all away – which takes a lot of time, create a business that solves a big problem in the world and start now.
• The UN Sustainable Development Goals (SDG’s) are just a framework that you can use but an effective one to do good and identify how and where to focus your energy.

Many ways to approach purpose and giving in your business so that you can make a lot of transformation.

1. Purpose: Does the business do something useful? what is the nature of the business?
2. Running the business: Could you be using suppliers that could be doing better, could you do more to understand who your suppliers are and what they do? Are you creating the right opportunities around it?
3. Giving money away? % of profiles or revenues. Could you use the influence of the business to do more good and create a bigger impact?
4. Pro-Bono – could you give away time and resources to make a lot of transformation

• There will be a trillion-dollar company that was started because of COVID-19 and the disruption COVID will cause too large companies will create a gap in the market place and a stampede of unicorn businesses. Daniel believes this will happen by 2030, maybe 2040.
• Amazing things come out of disruption. There’s never been more money on the planet, more talented people, education, resources, greater access to markets, it’s likely that some big meaningful things that will happen as a result of COVID-19.

Ways to create a commercially successful business

• Stage 1: Discovery and Value: You’re already standing on a mountain value, it won’t look so cool to start with because you’re too close to it. This is the best thing you have to work with, look for IP, stories, methods, case studies examples, etc…
• Stage 2: Turn into the business concept
• Stage 3: Find an audience
• Stage 3: Package up an offer
• Stage 4: Make Sales
• Stage 5: Put together a team
• Stage 6: Become Influential
• Check out the stages in more detail at Dent Global

If you’d like a free copy of Key Person of Influence then go to dent.global and contact a member of the team and they will send you a copy.

Mentioned Links and References:

Mentioned Links and References:

About Daniel Priestley:

Daniel Priestley started out as an entrepreneur at age 21 and built a multi-million dollar event, marketing, and management business before the age of 25. A successful entrepreneur, international speaker, and best-selling author, Daniel Priestley has built and sold businesses in Australia, Singapore, and the UK.

Daniel Priestley is the founder of Dent, which runs a 9-month growth accelerator programme for small enterprises, working with over 500+ entrepreneurs each year to develop their businesses. Dent has offices in the UK, USA, Singapore, and Australia.

Daniel Priestley uses campaigns to help raise up to $100,000 for charity each year and is connected to some of the world’s most known and celebrated entrepreneurs and leaders. With a passion for global small business, Daniel Priestley is the author of the four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed, and 24Assets.

Dent Global Overview:

Dent Global are leaders in strategy and technology for entrepreneurial businesses. Since 2010 we’ve expanded into the UK, USA, Singapore, and Australia and worked over 3000+ ambitious entrepreneurs and their teams. Our values are to Be brave, Have fun and Make a Dent.