The more you understand who your target customers and market is the better your content will be and the more people will engage with what you post. Don’t try and communicate with a broad or generic audience – the more specific you can be the better!
Make sure whoever you pay to help you with your social media knows what they are talking about and keeps up to date with what’s going on.
I’m not going to lie – things change all the time and it takes a lot of time to keep learning best practice for each platform and not all social platforms are the same either! Don’t waste your money on things that won’t serve you well or generate any results. Since posting this on Friday I’ve received so many messages from people that have been stung by these types of services and it’s just not good practice. The same goes for other LinkedIn ‘experts’ selling you services that connect you with 500-1000 new connections per month.
Don’t cheat the system and try and buy relationships.
Take the time and get to know people you add into your network as it will pay off in both the long and the short term. Also don’t discount people straight away if they aren’t your ideal customer or target market – you never know who they know or who they could introduce you to!
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