Commercial B2B Marketing Coach
Get more sales from your marketing
and reach your business goals faster
Avoid marketing overwhelm and confusion and start moving your business forwards
Do you feel like you’re trying to hike up a metaphorical mountain in the fog and need someone to guide you and show you the way?
Do you know what you need to do and need a ‘loving boot’ to keep you accountable?
Do you ever feel that time runs away with you and you never get round to doing your marketing?
Achieve your business ambitions with the confidence, clarity and support of someone that's been there before
Discover the right approach with a B2B marketing coach so that you canstop wasting moneyon marketing tactics that will never work for you
Build repeatablesystems and processes that give your marketing structure and focus
Get a friendly kick up the bum so that you canproactively invest timein your marketing
Develop yourconfidence getting your foot in the doorwith the right people within your target audience
Have someone tobounce ideas around with that understand what you're doing
Technical aNminds need a different approach to marketing
In the sports and fitness world it’s common practise to work with a coach to help you achieve your goals, set a plan and stay on track yet when it comes to our marketing we don’t always think of, or prioritise working with a coach.
If you want to operate at a high level, grow your business and achieve your commercial goals then working with a b2b marketing coach will help you get there faster and enjoy the process much more.
You’ll learn lots, be challenged and set solid foundations in your business that you can keep building on as your business grows.
Let me help you have fun with your marketing so that you can grow your business and work towards your vision for the future.
Working with a b2b marketing coach is ideal if:
you're just getting started in business
and you want to skip the painful trial and error process by working with a plan that will help you achieve your goals. Instead of spending your time learning HOW to do what you need to do and figuring it out for yourself – get some help so that you can focus more of your time on activities that will really move your business forwards.
you've been in business for a while and marketing hasn't been a priority until now
Your business has most likely been built off referrals and repeat business and you’re ready to come out of hiding and show the world how brilliant you are and just how much impact you can make. You now want to step it up, start attracting inbound leads and create a buzz around your brand.
you want to launch a new product and service
You’ve put your heart and soul into this new offer and now you want to push it out into the world – you just need an external perspective to help you market it so that it’s not just you getting excited about what it has to offer – you get your ideal clients queing up to buy it.
You want to step things up a notch
You may already be doing brilliant things however you share my love of high performance and understand that there are always improvements to be made – you just need another set of eyes on it to squeeze out that extra ROI…
Explore what you could achieve by working with a B2B Marketing Coachand invest in your business growth
B2B Marketing Coaching – we’ll dive into these key areas
Your goals & objectives
The purpose of marketing is to drive revenue and profit in the business so if your marketing strategy isn’t aligned with your overall commercial goals then you’ll always be struggling to keep up. We’ll first look at your goals and create clear objectives so you know what you need to focus on in order to achieve them.
Systems & Processes
Sales and Marketing is all about moving your customers along a journey from one place to another so you need a system to work with to increase efficiency, reduce wasted time and activites, speed up your sales cycles from lead to customer and increase your profits.
Tools and resources
If you want your sales and marketing activities to drive results in your business then you need to give your team the tools to be successful and you’re most likely sitting on a mountain of value already. Working with a B2B Marketing Coach will give you expert advice and guidance around the best tools (and use of) to set you up for success. Increase productivity and Efficiencies across sales, marketing and customer service.
Team and expectations
Misaligned expectations are one of the biggest reasons marketing campaigns fail and those responsible for marketing experience overwhelm and stress – we’ll look at everyone that’s involved in marketing including your team, external consultants, agencies and understand what’s expected of them, how this is communicated, how results are reported and where the gaps are. We’ll also look at what you’re expecting of yourself so we can set you up for success.
Hear what our current clients are saying:
Barry Moss
Director, Lean Six Sigma
Charlie’s Marketing program has been transformative. I now have a marketing strategy and plan that I’ve built to suit me. The coaching support and challenge has given me confidence to routinely undertake structured marketing and measure what is working and what isn’t. Through focused activity I have made much better use of existing clients and connections to get more business with people I already know (repeats, upsells and referrals). This means that 2021 already has double the confirmed business of 2020 (with potentially treble), and I already have business into 2022 with a solid pipeline to convert. In short, it’s whole marketing skills development so, as a single person business, you can do it yourself with the added confidence of continued support. And, all in plain language – not marketing speak.
Jenny Barnes
Director, Ivity
B2B sales is a new experience for me and I have invested time in finding the right people and places to hang out to support me adding value to my business. Charlie’s advice and approach is gold dust and has really given me the confidence to up ivity’s appeal and re-think the client adventure. You can tell Charlie gets what makes business and people tick
Stephen Westwood
IT Consultant
Over a period of a few months, Charlie has assisted me in “re-wiring” my brain to be strategic but also practical with marketing effort. As an Independent IT Consultant time spent on marketing needs guidance and easy to execute and practical methods. Charlie has a bottom less pit of suggestion and ideas. In particular her once a quarter review and planning workshop has really helped me refine ideas and set a very clear direction for the next quarter. Oh and she is very personable and fun to work with, a great combination.
Sean Farnell
Director, Burgis & Bullock Accountants
If you’ve not worked with Charlie Whyman you don’t know what you’re missing. Charlie is so much more than a LinkedIn Guru (which she is), she has a firm focus on the strategy behind marketing and how that fits with the overall business strategy and approach. Charlie take a holistic view of your aims and aspiration and how marketing fits in with the bigger picture. If you’re serious about growing your business give Charlie a call!
Tony Brooks
Leadership Psychologist and Speaker
Charlie is always honest, supportive and helpful and genuinely wants to help her clients get the very best out of their investment with her. If you want the right support with LinkedIn or B2B Marketing in general, go straight to Charlie!
STEP 1:
Book an Exploration Call to see if we’re a good fit
Find out more here >
STEP 2:
Book a monthly momentum building hour
Minimum 3 months committment >
STEP 3:
increase marketing performance & roi
