b2b LinkedIn Training Experience

Lift-Off on LinkedIn Challenge

Monday 13th December – Friday 17th December 2021

Discover how to attract more leads, SALES AND REFERRALS using linkedin

An interactive training experience that can be fit around your working day. 10 minutes training per day for 5 days and a daily live Q&A session held within a private LinkedIn Group.

Aimed at sales and marketing professionals that want to increase sales without having to send spammy sales messages or waste time and effort trying to figure it out.

Could you secure a new contract or client within 5 days on LinkedIn as Francis did?

“I’m now convinced this is where I should be spending more of my time. The training on Day 2 about Designing Your Network was a lightbulb moment for me which led to us securing a new client by leveraging our existing network – that opportunity has since turned into a recurring client and we’ve since been generating more inbound leads and enquiries ever since with Charlie’s help.” Francis Smith – Managing Director of ProtoPart Ltd

Discover how to integrate LinkedIn into your Marketing Plan so that you can speed up sales cycles and increase lead quality

Debunk a load of LinkedIn myths that are costing you time, money and potentially your reputation


Find out how to get in front of the RIGHT audience for you instead of hoping your ideal clients find you

Discover how to convert connections into customers and create a valuable network that works for you


5-Day Interactive

training experience that can be fit into your working day.

sometimes you don’t have time to leave the office for an intensive training session – this challenge has been designed to fit in with your work schedule and give you the knowledge, skills and energy to really take advantage of LinkedIn as a key sales and marketing tool. 

Hear what others have had to say about the 5-day linkedin challenge:

5 days – 5 short training tasks – 5 ways to Leverage LinkedIn, 

Private community for support throughout, 

Daily live drop-in sessions for Q&A, 

Networking opportunities with other challengers, 

Prizes for Participation.

Hear what others have to say about Charlie’s LinkedIn Training:

The same questions keep popping up over and over again about LinkedIn so the goal of this challenge is to debunk a few myths and give you the confidence to focus your efforts on the things that are going to make the biggest difference to you and your business.

Avoid the feast or famine approach to business
Start attracting leads and enquiries instead of having to find them yourself
Stop collecting connections that are never going to buy from you
Stop being tactical and start being strategic
Understand how LinkedIn will fit into your overall marketing strategy (and if you don’t have one I can help you with this too!)

Frequently Asked Questions

1. Do I need any experience on LinkedIn to participate in this challenge?

You do need a LinkedIn account and personal profile to get the most out of it – this challenge is aimed at people just getting started and people that have been using the platform for a while but just not getting the results they want from it or think they could be getting more.

2. How will the challenge be delivered?

The daily challenges will be sent to you via email and also in the Private LinkedIn Group. The daily live Q&A sessions will be live streamed on LinkedIn in the Private Group at 10:30am and 5pm every day and you can join via Zoom too. There’s also going to be a private LinkedIn Group for you to network with others, ask questions and get support. You can join in with as much or as little as you like but the more you put in – the more you get out!

3. What do I need to complete the challenge?

You’ll need a free LinkedIn account and profile and time set aside between 2-6 August 2021 to complete the challenge. Each day there will be an action you can complete and there will be a 2 x 30 minute long live Q&A session for you to ask questions in the group. You’ll need to bring an open-mind and willingness to learn.

4. Who’s this challenge aimed at?

This challenge is aimed at anyone responsible for sales and marketing in your business. You’ll get the most value from it if you’re selling to other businesses and sales are relationship driven and not transactional. If you’re looking for mass-market tactics, growth hacking tactics or to just play the numbers game by hitting as many people with your sales pitch sequence then this isn’t for you. I’ll teach you and show you the way but I won’t do it for you.

About Charlie

When marketing isn’t your primary focus or area of expertise it can get quite overwhelming and cause you to procrastinate or keep adding to your ‘i’m avoiding this’ list.

I studied engineering not marketing so I completely get it – when my old boss told me I was the best salesperson in the company I refused to believe it and only recently started talking about myself as a marketer.

Strangely I was embarrassed to admit I loved marketing – I get excited about the science behind it – the data, the psychology and strategy.

I accidentally developed a personal brand on LinkedIn whilst working as the Global Head of Sales and Marketing for a company that sold laser scanning solutions. I can attribute millions of pounds worth of sales to LinkedIn and have used it across multiple sectors and market verticals.

In 2017 I started my own business training individuals and teams how to leverage LinkedIn and running B2B Marketing Strategy Workshops.

I don’t like marketing acronyms or spammy mass-market tactics – there’s no one-size-fits-all or cookie-cutter approach to using LinkedIn but there is a framework you can use that will work in-line with your reality, your business and your audience.

My goal is to help you be successful and discover a marketing strategy that will not only work for you but be enjoyable at the same time!