Training Programmes, Consulting and Coaching that help you
APPROACH YOUR B2B MARKETING LIKE YOU WOULD DO A MARATHON OR MOUNTAIN SUMMIT…
With a big goal in mind and a step-by-step plan to show you how to get there.
The curious marketing club
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create your marketing plan
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work with me one-to-one
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IT’S HARD TO GROW A BUSINESS IF YOU’RE THE BEST KEPT SECRET IN YOUR INDUSTRY
Winging it and making it up as you go will only get you so far...
Your marketing is all over the place with no clear plan or system to follow
Time constantly runs away from youand you're always a bit last minute
Leads come in fits and starts withno consistency or predictability
You've spent money on marketing programmes in the past thathaven't generated the results you're looking for
You might even know what you need to do - you just needa loving bootto help you do what needs to be done
you need an otter in your business
The OTTER Framework is a tool developed to make marketing more fun, more effective and more efficient
One day I had enough of constantly picking up marketing injuries and put my old engineering thinking hat on – the result was the OTTER Framework – a tool that gives you a process to manage your marketing – it also works if you want to win a race, climb a big mountain or attempt natural childbirth without drugs….
Let’s focus on using the OTTER Framework as a highly effective marketing tool for now
OTTER = O 👉🏻 Objectives,T 👉🏻 Tools,T 👉🏻 Training,E 👉🏻 Expectations,R 👉🏻 Review
and a “loving boot” to help you
bring your plan to life and help you achieve your business ambitions
We’ll start by putting together a marketing plan and system using OTTER so that you can achieve repeatable results and really make your business thrive and grow.
Then I’ll help you implement the plan so that you can DO or DELEGATE effectively.
If you were running a marathon and wanted to run it in a specific time – you’d join a club and/or work with a personal trainer.
Let me help you put together that plan that will work for YOU and your business and support you whilst you implement.
WHY CHOOSE CHARLIE AS YOUR B2B MARKETING MENTOR?
You’ll get a solid marketing system and process to attract more leads, sales and referrals
You don’t learn much about marketing in an engineering degree however you do learn a lot about systems, processes and the benefits of fast-failures.
Charlie developed the OTTER Framework because she was sick of picking up lots of marketing injuries and winging it all the time. Business should be FUN and allow you to do more of what you do best. You can’t do that when you’re worried about where your next clients are coming from – having learned this the hard way, Charlie is now on a mission to make marketing more fun, more effective and more efficient for businesses selling B2B.
DO YOU KNOW WHAT WILL MAKE THE BIGGEST DIFFERENCE TO YOUR MARKETING ROI?
are you ready to step-up your marketing with a repeatable plan and get the results you really want?
1. Take the 2-min marketing diagnostic quiz
2. Discuss your objectives with charlie