Training Programmes, Consulting and Coaching that help you
GET MORE SALES AND CUSTOMERS FROM YOUR
B2B MARKETING EFFORTS
For business leaders and marketers working in technical, scientific and/or complex industries
Find out about Fractional cmo services
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book a marketing effectiveness review
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Marketing Strategy & mentoring services
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APPROACH YOUR B2B MARKETING STRATEGY AS IF YOU WERE TRAINING FOR THE OLYMPICS
with clear objectives, a ‘can do’ attitude and a focus on performance
How effective is your marketing?
Do you have a repeatable plan and process to generatehigh quality leadsfrom your ideal customers?
Are you confident in your ability toturn the leads you have into sales?
Do you know you could bedoing things betterbut don't know where to start?
Do you have aprocess to generate referrals or is everything a bit ad-hoc?
What happens to the leads you generatethat don't turn into sales - do you have a process that works?
an external perspective could make a huge difference to your bottom line…
you need an otter in your business
The OTTER Framework is a tool developed to help you get more SALES from your marketing efforts
One day I had enough of constantly picking up marketing injuries and put my old engineering thinking hat on – the result was the OTTER Framework – a tool that gives you a process to manage your marketing – it also works if you want to win a race, climb a big mountain or attempt natural childbirth without drugs….
Let’s focus on using the OTTER Framework as a highly effective marketing tool for now
OTTER = O 👉🏻 Objectives|T 👉🏻 Tools|T 👉🏻 Training|E 👉🏻 Expectations|R 👉🏻 Review
and a “loving boot” to help you
bring your plan to life and help you achieve your business ambitions
We’ll start by putting together a marketing plan and system using OTTER so that you can achieve repeatable results and really make your business thrive and grow.
Then I’ll help you implement the plan so that you can DO or DELEGATE effectively.
If you were running a marathon and wanted to run it in a specific time – you’d join a club and/or work with a personal trainer.
Let me help you put together that plan that will work for YOU and your business and support you whilst you implement.
WHY CHOOSE CHARLIE AS YOUR B2B MARKETING MENTOR?
You’ll get a solid marketing system and process to attract more leads, sales and referrals
You don’t learn much about marketing in an engineering degree however you do learn a lot about systems, processes and the benefits of fast-failures.
Charlie developed the OTTER Framework because she was sick of picking up lots of marketing injuries and winging it all the time. Business should be FUN and allow you to do more of what you do best. You can’t do that when you’re worried about where your next clients are coming from – having learned this the hard way, Charlie is now on a mission to make marketing more fun, more effective and more efficient for businesses selling B2B.
WOULD YOU LIKE TO GET MORE SALES FROM YOUR MARKETING EFFORTS?
are you ready to step-up your marketing AND GET MORE REPEATABLE SALES?
1. Take the 2-min quiz FOR SOME QUICK WINS AND IDEAS
2. SET OBJECTIVES AND CREATE A PLAN TO ACHIEVE THEM